Celtics and New Balance Open Auerbach Center; State-Of-The-Art Practice Facility at Boston LandingJune 19, 2018 - By The Real Reporter
BOSTON, MA–The Boston Celtics, New Balance Athletics, and NB Development opened the Auerbach Center at Boston Landing today as the team’s official practice facility. The 70,000 square foot structure boasts best-in-class technology and equipment across strength and conditioning, recovery, sports science, and nutrition - each geared towards optimizing athlete performance, according to the press release.
The Auerbach Center, or as the developers deemed it, “Red’s House,” is the centerpiece of the wide-ranging initiative between the Boston Celtics and New Balance. The relationship includes a shared focus on performance, innovation and community give-back.
The bond dates back to the late 1970s, when Arnold “Red” Auerbach, then the President and General Manager of the Boston Celtics, served as a mentor to current New Balance Chairman, Jim Davis. The two entrepreneurial minds met regularly to share thinking on establishing winning cultures for their respective organizations. The collaborated spirit between the two remains intact today. “New Balance is extremely proud to join with the Boston Celtics in honoring Red Auerbach’s professional achievements and personal values of teamwork and integrity through the opening of ‘Red’s House at Boston Landing,” extolled Davis.
Wyc Grousbeck, Boston Celtics Governor, and Managing Partner spoke on behalf of this achievement for the Celtics. “The Auerbach Center will be the foundation on which future great Celtics teams will be built…we are so glad to honor Red, the architect of Celtic Pride, in this way, and to work with New Balance to build this stunning facility, elaborated Grousbeck.
The 70,000 square-foot Auerbach Center is a striking addition to Boston Landing, cantilevered 55 feet in the air out to the edge of the Mass Pike and its hundreds of thousands of weekly commuters. It features a forty-foot glass wall that overlooks the practice courts and replicas of the team’s 17 NBA Championship banners.
Governor Charlie Baker and Boston Mayor Martin Walsh were on hand for the ceremony. “Boston Landing is a great example of successful collaboration between the private and public sector to expand development opportunities for the Allston-Brighton community,” praised Baker. “Our administration has been pleased to play a role in this area’s expansion and we look forward to seeing the Boston Celtics and New Balance open the Auerbach Center to honor Red Auerbach’s legacy and use the space to build leaders on the court and in the community, added Baker.”
The release stated, one of the many shared values between the Boston Celtics and New Balance is a commitment to the community. In keeping with this joint mission, the Celtics worked with New Balance Foundation to renovate the basketball court at the West End House Boys & Girls Club in Allston. Celtics Head Coach, Brad Stevens, will lead a basketball clinic at the Club this Thursday, June 21 at 4:00 p.m. to celebrate the renovation.
The comprehensive training facility has a wide range of features to benefit player performance, health, and recovery, as well as build team camaraderie, through the integration of:
Two full-sized parquet floor NBA basketball courts
Sports science lab and performance equipment, including floor-embedded force plates, and other systems for detailed player-performance data collection
Expanded strength and conditioning, training, and recovery facilities, including a 40-foot exercise pool, hydrotherapy pools, and a float tank
Medical exam room with GE Medical Imaging and measuring equipment
Special attuned energy efficient GE lighting systems
Full commercial kitchen and nutrition facilities
Leading edge audio-visual technology throughout the facility
Best-in-class players’ locker rooms, auxiliary men’s and women’s locker rooms, players’ lounge, and nap room
Expanded media workroom, press conference, and broadcast facilities
Flexible hospitality area designed for community relations activities, partner gatherings, and other guest events
Enhanced workspace for the team’s coaching and basketball front office staffs
World Class Collaboration
The Celtics and New Balance made a special note of their partners in the project’s development. The following vendors made valuable contributions as part of this team:
NB Development Group, Elkus Manfredi Architects, John Moriarty & Associates General Contractors, BR+A Engineering, GE, Lucinda Loya Interiors, Erik Rueda Design, SMMA Architects, AECOM Architects, Connor Sports Flooring, Kenvo Flooring, Goodwin Posternak Blankstein & Lund LLP, CBRE.Celtics Championship Banners at Auerbach Center