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A Compendium of Property & Capital News
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Apr 23
A Compendium of Property & Capital News

New BTS 150,000 SF Headquarters Planned for Puma at Assembly Row

January 16, 2019
Rendering of Puma Headquarters at Assembly Row, Somerville

WESTFORD–As part of its growth, retention and recruitment strategy, the sports apparel company Puma North America, Inc. announced plans to establish a new North American headquarters in Somerville, in 2021, at Somerville’s Assembly Row. The new headquarters will conjoin two Puma offices, currently based in Boston and Westford.

“We’re excited to bring together our talented North American employees in Somerville, a diverse, vibrant city that reflects our values and culture, and will allow us to retain and recruit the best talent across our front and back-end operations,” said Bob Philion, President and CEO of PUMA North America. “This new headquarters will allow us to better collaborate, foster diversity of thought, creativity and innovation, and have fun while doing it.”

The new headquarters, located at 455 Grand Union Blvd., in Somerville, provides the company with five floors of office space totaling 150,000 sf. Puma intends to have approximately 550 positions at the location once the move is complete, representing a more than 20 percent growth of its workforce. There will also be a 19,000-square-foot roof deck, complete with a recreational area and basketball court. The facility provides employees access to a state-of-the-art fitness center, an on-location kids room, ample bike storage and a 2,300-square-foot balcony.

The new HQ will be steps away from the MBTA Orange Line Assembly Square stop and provides employees easy access to Assembly Row’s abundant dining, shopping and health and wellness benefits. Puma has operated a retail location at Assembly Row since 2014.

“Our brand mantra, ‘Forever Faster,’ spans everything we do—from making to marketing and every discipline in between,” said Adam Petrick, Global Director of Brand and Marketing at Puma. “We need to be faster than ever in the way we react and adapt. Somerville is a city buzzing with creative, diverse energy that will help us live out our ‘Forever Faster’ mentality.”

A long-term lease at the build-to-suit 300,000 SF building was negotiated with the developer and landlord Federal Realty Investment Trust. Puma North America was represented by Michael Joyce at Cushman & Wakefield. Federal Realty was represented by Joe Flaherty of JLL.

“We are excited and proud to welcome one of the world’s most recognizable brands to Somerville and look forward to introducing Puma to our talented and diverse workforce,” said Somerville Mayor Joseph A. Curtatone. “An energetic, creative and forward-looking company like Puma will fit right in with the innovation culture that is thriving here and continuing to grow.”

Bob Philion Adam Petrick Joe Flaherty Michael Joyce